The One-Piece Comeback: Why This Silhouette Is Still Selling

Whether you’re launching a line or reworking your core assortment, here’s why one-pieces still matter, and how to design them with longevity and style in mind.

1. The Numbers Don’t Lie

According to a 2024 global swimwear trends report by Edited, one-piece sales grew 17% year-over-year, outpacing several bikini categories. Platforms like Revolve, Net-a-Porter, and ASOS all reported strong one-piece sell-throughs, particularly those with cut-outs, low backs, and textural details.

Why it matters? The demand is real, and it’s not just seasonal. The one-piece is proving to be a year-round staple across age groups and body types.

2. Styling Versatility = More Value

One-pieces aren’t just for the pool. Many consumers now style them as bodysuits, layering under linen trousers, denim, or skirts. This dual functionality gives them more wear-per-use and helps justify a higher price point, an advantage for new brands looking to increase AOV (average order value).

3. Flattering for More Body Types

The right one-piece can sculpt, smooth, and support in ways bikinis often can’t. Features like shelf bras, adjustable straps, ruching, or belted waists enhance confidence and comfort, especially for first-time buyers or those looking for more coverage without compromising on style.

4. Designers Are Getting Creative

What’s changed? It’s not just about function, it’s fashion-forward. Today’s one-piece options feature:

• Asymmetric necklines
• Metallic foiling and glossy finishes
• Textured fabrics like rib or velvet
• Plunging fronts and high-leg cuts

These elements transform the classic suit into something bold and eye-catching, perfect for editorial moments and UGC content.

5. Low Risk, High Reward for Your Line

One-pieces are ideal for:

• Core Collection Staples
• Resort Capsule Drops
• Higher-Value Wholesale Orders

They typically offer better margins and fewer size-specific fit challenges compared to bikinis. With a single garment vs. two, manufacturing and returns can be simpler to manage.

Final Tip:

If you’re designing your first collection, or refreshing your bestsellers, consider anchoring with a few high-impact one-pieces. Opt for clean lines, timeless colours, or sculptural cuts that flatter multiple body shapes.

Need inspiration or want to sample styles from our best-selling library?

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